Explore Moutai’s new generation of anti-counterfeiting technology

As a leading brand in the liquor industry, Moutai liquor has a long process of brewing, going through two feedings, nine steamings, eight fermentations, and seven take-offs to produce a mellow and flavorful liquor.

This unique brewing process not only gives Moutai liquor its excellent taste and quality, but also makes it highly respected in the market, making it the favorite choice of many liquor lovers.

However, because of its high popularity and lucrative profit margins, Moutai wine has become the target of imitation by unscrupulous elements.

Recently, the new launch of Guizhou Moutai Wine (Year of the Dragon) has adopted a new generation of upgraded labels, which contain five advanced anti-counterfeiting processes, greatly improving consumers’ ability to recognize authenticity.

In particular, the engraved intaglio technology, which is difficult to imitate and has a high technical threshold, provides strong support for the anti-counterfeiting work of Moutai Wine.

First of all, the engraved intaglio special anti-counterfeiting printing process adopted on the front text part makes the text pattern prominent and more obvious to the touch, providing consumers with an intuitive basis for identification.

Secondly, intaglio miniature text hidden in the label pattern, through a magnifying glass can clearly see the “MAOTAI” cycle of text, this design greatly increases the difficulty of imitation.

Moutai’s logo is printed with colored fluorescent ink in two colors, red and blue, and the naked eye will only see ordinary red and blue printing; when irradiated with fluorescent light, you can see the bright and vivid reflections of the blue and red inks.

Multi-color fluorescent printing also provides a higher anti-counterfeiting level for the package, as the pattern is not visible under natural light, but under fluorescent light to produce a fluorescent effect with distinctive colors.

Finally, the new anti-counterfeiting label has been additionally upgraded on the basis of the original one, utilizing the superimposed anti-counterfeiting process to make its “anti-uncovering” function even stronger, effectively preventing the label from being illegally uncovered and transferred.

With the continuous upgrading of the market, Moutai Wine, as a major brand in the market, is also upgrading its anti-counterfeiting measures.

The engraved intaglio technology introduced in the production of the new generation of anti-counterfeiting labels not only effectively prevents the circulation of counterfeit and substandard products, but also provides consumers with a convenient and easy-to-recognize way to enhance their purchasing experience.

It is worth mentioning that Acewell, as an enterprise specializing in anti-counterfeiting technology, is also equipped with this advanced engraving intaglio technology.

The core of this technology lies in the formation of a fine concave structure through the mechanical processing of a steel plate, which is then filled with ink to fill the concave portion, and finally the ink is transferred to the paper under a strong embossing force.

The engraved intaglio plate machine requires extremely high control over depth, angle and curvature to ensure that the ink liquid buildup does not break or collapse; and the engraved intaglio plate from Acewell represents the top level in the industry, with an ink buildup thickness of 21-35μ, which exceeds even the upper limit of currency printing technology.

Compared with ordinary anti-counterfeiting technology, engraved intaglio has the best sophistication and security; therefore, this process is often used in the printing of high-security documents such as ID cards, passports, and key certificates to ensure that they are difficult to duplicate.

In addition, the engraved intaglio machine is a special machine controlled by the state, in addition to the Chinese Banknote Group, Acewell has the same equipment and technical capabilities; this oligopoly of the machine and technology, not only the cost of investment is high, but also access to the door, so that all the counterfeiting is discouraged.

With engraved intaglio technology as the core, combined with the anti-counterfeiting and process experience accumulated over the years, Aisun is committed to providing customers with banknote-level anti-counterfeiting technology and solutions to protect more brand products.